Volcan De Mi Tierra
Moet Hennessy Launches First Ever Tequila Brand, Volcan De Mi Tierra, in Los Angeles, June 28, 2017
Service: Marketing Strategy, Talent and Influencer Relations, Experiential Marketing, Event Production, Public Relations, Content Capture.
Strategy: Launch strategy for Volcan De Mi Tierra, the first tequila venture for Moet Hennessy’s portfolio, was to select a launch city that is home to tequila enthusiasts and had a natural tie back to the brand’s roots in Mexico. Custom designed elements such as the flaming pool float and agave wall brought the narrative of the brand to life. Influential guests enjoyed elevated Mexican cuisine staples while a female trio of mariachi players, Tres Ellas, performed live.